Paige VanZant built her name inside the UFC octagon, but the real money came after she left it. The former strawweight and flyweight contender, now 32, has been remarkably open about where her income actually comes from, and it has very little to do with fight purses.
How much has Paige VanZant made on OnlyFans?
VanZant launched an independent subscription site in 2021, just before her bare-knuckle boxing debut, and the numbers moved fast. During a car ride back from a press conference, she logged in and watched the subscriber count climb to 52,000 within hours of launch. She later migrated to OnlyFans and, speaking on the Barstool Sports podcast “Only Stans” in 2023, made the claim that most people remember: “OnlyFans has definitely been my largest source of income, I would say combined, in my fighting career. I think I’ve made more money in 24 hours on OnlyFans than I did in my entire fighting career combined.”
Putting firm numbers on VanZant’s total content income is difficult since OnlyFans does not publish creator earnings, but the available data points allow for a reasonable estimate. Her VIP page is priced at $29.99 per month and has cleared 2 million likes, which on a platform where roughly 10-15% of likes convert to active paid subscribers would suggest somewhere between 15,000 and 30,000 active subscribers at any given time.
At the midpoint of 22,500 subscribers, that is approximately $674,775 per month in gross subscription revenue before OF takes its standard 20% cut, leaving VanZant around $539,820 per month from subscriptions alone. She has also disclosed in interviews earning $40,000 to $60,000 per month, which likely reflects a conservative figure or a period before her following scaled.
Add income from custom content, merchandise, signed photos, and brand deals across 3.1 million Instagram followers, and a conservative annual estimate of $1.5 million to $3 million per year from her content business is credible. Over five years since her 2021 launch, a cumulative total in the range of $3 million to $6 million is not an unreasonable working figure, and that sits alongside her fight purses.
Paige VanZant Has Made More on OnlyFans in a Day Than Her Entire Fighting Career Combined
Her VIP page currently sits at a standard subscription price of $29.99 per month. As of early 2026, her VIP page has accumulated over 2.31 million likes, down slightly from a December 2025 figure of 2.6 million across her combined pages. In interviews, she has disclosed earning roughly $40,000 to $60,000 per month from OnlyFans alone. In addition to subscriptions, she sells signed photos, stickers, t-shirts, and custom content through her store at ShopPVZ.com. On Instagram, where she first noticed that brand deals outpaid her fight checks as early as 2019, she now has 3.1 million followers.
For context, Paige VanZant’s entire UFC run of nine fights over six years earned her roughly $564,000 in disclosed purses. She said publicly as far back as 2019 that she made “way more money sitting at home posting pictures on Instagram than I do fighting” a quote that raised eyebrows at the time but has since proved conservative. Dana White’s response at the time was simply, “Good for her.”
Paige VanZant found MMA in her teens after her family relocated to Nevada, where she trained at a gym run by Ken Shamrock. She turned professional, went 3-1 on the regional circuit, and signed with the UFC in 2013 at the age of 19, before she had ever tested free agency.
Her UFC debut came in November 2014, when she TKO’d Kailin Curran at UFC Fight Night 57 in Austin. She followed it with wins over Felice Herrig and Alex Chambers, then took a main event against Rose Namajunas that she lost, a loss that in hindsight exposed the gap between VanZant’s star power and her ranking on the pound-for-pound scale. She finished her UFC tenure at 5-4 inside the promotion and 8-5 overall, with her final fight a first-round submission loss to Amanda Ribas at UFC 251 in July 2020.
She left the UFC and signed a reported $1 million, four-fight deal with Bare Knuckle Fighting Championship, where the format suited her striking-heavy style. She lost both of her BKFC bouts, a unanimous decision to Britain Hart in February 2021 and a second loss to Rachael Ostovich in July 2021. She made brief appearances in All Elite Wrestling in 2021 and 2022 as part of the American Top Team faction alongside Ethan Page and Scorpio Sky.
In May 2024, Paige VanZant returned to combat sports with a Misfits Boxing debut against British influencer and OnlyFans creator Elle Brooke, who held the promotion’s women’s middleweight title. Brooke dropped VanZant in the first round with a right hook, but VanZant fought back and the five-round fight ended in a split draw leaving Brooke with the belt. The outcome set up a natural rematch, though VanZant’s team delayed scheduling, drawing criticism after she chose to compete in a Dana White Power Slap event instead.
In June 2025, VanZant announced she was pulling out of the first-ever women’s Power Slap title match, which had been scheduled for June 27 during International Fight Week in Las Vegas. Doctors discovered a spontaneous spinal epidural hematoma, a bleed around the spinal cord in her neck, during an MRI taken after she noticed persistent pain and pushed for further scans.
VanZant described the diagnosis in an Instagram video, saying “the neurosurgeon is surprised I don’t have any neurological issues, because a lot of times people become paralyzed, start losing function of their arms and legs pretty quickly.” The injury, which she said did not come from training and had no clear cause, is considered rare enough that doctors classify it as a one-in-a-million occurrence.
She said if the bleed grows, paralysis is a real possibility, but as of her update she had no neurological deficits and was cautiously optimistic that her body would reabsorb it. Power Slap shelved the women’s title plans and indicated it was willing to wait for her return rather than move on with a replacement.
For VanZant, content runs alongside an active combat sports career. She told TMZ that “OnlyFans is what’s providing everything for me,” while also signing multi-fight contracts and pursuing new promotions simultaneously.
