A signed 2013 Topps UFC Bloodlines Platinum Conor McGregor rookie card has set a new public record for a UFC trading card after closing at $196,420 with buyer’s premium in Goldin’s 2026 Combat Sports Auction. The winning bid was $161,000, the listing drew 47 bids, and Goldin’s standard 22 percent buyer’s premium pushed the final total to the record number now circulating across the MMA and card markets.
Conor McGregor Card Sets New UFC Record With Massive $196,420 Sale
The sale stands out as it smashes the older public benchmark most fans knew, a Conor McGregor Panini UFC Gold Prizm card that sold for $27,060 in 2021. That gap shows how far the UFC card market has moved at the top end, especially when the item combines McGregor’s first-wave hobby appeal with an autograph and a scarce Platinum parallel from the 2013 Topps Bloodlines release, the set long tied to his early rookie-card run.
The card itself carries extra weight because it was McGregor’s first mainstream autographed release and, alongside his other 2013 Topps Bloodlines cards, one of his first mainstream trading cards of any kind. It arrived only eight months after his UFC debut, when McGregor stopped Marcus Brimage by TKO in 67 seconds on April 6, 2013, a result that quickly framed the set as an early snapshot of the rise that followed.
McGregor is now booked to return on July 11 against Max Holloway in the main event of UFC 329 in Las Vegas, a welterweight rematch announced for International Fight Week. He has not fought since suffering a broken leg in his 2021 loss to Dustin Poirier, so any confirmed comeback immediately puts his name back at the center of UFC coverage and, by extension, back into the collectibles cycle.
This is the highest public sale price for any UFC card. For a niche that still trails the major North American sports in overall hobby depth, landmark numbers like this tend to serve as proof of concept, especially when they come from an athlete whose market has always been driven by crossover fame as much as fight results.
McGregor‘s UFC run turned him from a fast-rising featherweight into one of the promotion’s biggest stars, highlighted by his 13-second knockout of Jose Aldo to win the featherweight title in 2015 and his 2016 win over Eddie Alvarez that made him the first fighter in UFC history to hold two belts at the same time. He enters his return with a 22-6 MMA record, has been out since his July 2021 loss to Dustin Poirier at UFC 264, and is now set to face Max Holloway in the UFC 329 main event on July 11 at T-Mobile Arena in Las Vegas.
For UFC collectors, this sale may reset expectations around elite McGregor pieces and around true blue-chip MMA cards more generally. For fight fans, it is another sign that McGregor’s return to the schedule is already generating movement well beyond the cage, with one signed rookie card now carrying a public sale price just shy of $200,000 before he has even made the walk at UFC 329.
