NIL and revenue sharing dominate the conversations surrounding modern college football.
Year-round, college football fans widely debate which programs are spending the most, speculate about how much recruits are making on NIL/rev-share deals and sometimes blame NIL as a reason their school lost out on a prospect.
After speaking with 30 of the nation’s top prospects at The Opening Finals in Beaverton, Oregon, we discovered concrete information to answer some of the frequently asked questions about NIL.
Granting players anonymity allowed them to answer questions they likely would not discuss publicly.
The conversations revealed which schools recruits believe are spending the most money, how modern NIL contracts are actually structured, the difference between their highest offer and the deal they actually took, and, perhaps most importantly, what still matters when prospects decide where they will spend the next three or four years.
