West Brom hit gold on Baggies star who’s worth more than Stewart & Morgan

It should not have come as a surprise to anyone that West Bromwich Albion kicked off their summer transfer window by making two additions to their attack.

The Baggies swooped to sign attacking midfielder Jimmy-Jay Morgan on a permanent deal from Premier League giants Chelsea for a fee of £4m, after he spent the 2025/26 campaign on loan at Peterborough United.

James Morrison’s side also paid an initial fee of £1.3m to bring in Scottish centre-forward Barney Stewart from Falkirk to compete for a place in the number nine role.

The hope will be that they can elevate the team’s attack after West Brom only scored 48 goals in 46 matches in the Championship last season.

The real winners from West Brom signing Stewart and Morgan

The real winners from the club’s decision to bring in those two attackers in recent weeks will be the creative players in the squad who were not rewarded enough for their contributions last term.

Stewart scored eight goals from 7.83 xG in the Premiership for Falkirk in the second half of the campaign, after scoring four goals from eight shots in seven starts in the Championship on loan at Dunfermline.

Morgan, meanwhile, scored 12 goals from 9.28 xG in League One on loan at Peterborough, which shows that both players were clinical with the chances that came their way in their respective leagues last term.

Their statistics suggest that they are unlikely to waste many high-quality opportunities at the top end of the pitch for the Baggies, because they have both overperformed against their xG over the past nine months.

West Brom badly needed to add more clinical finishers to their squad because four of their top five creators in the Championship last season recorded fewer assists than their xA suggested that they deserved.

That means that the real winners from the signings of Morgan and Stewart are the creative players in the squad who could finally be rewarded for their invention in the final third.

West Brom’s star value is soaring at the Hawthorns

The arrivals of those two forwards could help to take the creative players to the next level, but there is already one playmaker in the squad who is worth more than both of them.

Back in January 2025, West Brom swooped to sign attacking midfielder Isaac Price from Belgian side Standard Liege for a fee of £2.5m to bolster their midfield ranks.

The Northern Ireland international only produced one goal and one assist in 15 appearances in the Championship during the second half of the 2024/25 campaign after making the move to The Hawthorns, struggling for consistency at the top end of the pitch.

Price hit his stride in a Baggies shirt in the 2025/26 campaign, particularly as a goalscorer, with nine goals and six ‘big chances’ created for the team last term.

The 22-year-old talent was, as aforementioned, not rewarded for his creativity, though, because he only registered two assists from 3.95 xA in the second tier, which shows that he was let down by the finishing quality of his teammates.

His improved output in the 2025/26 campaign caused his market value to soar, as Transfermarkt currently value the attacking midfielder at a whopping £10.2m, significantly more than the £2.5m that the club paid for him last year.

That means that his market value has risen by 308% since they decided to bring him in from the Pro League, which shows that the club have hit the jackpot on the Northern Ireland international.

They brought in a young player who had yet to deliver consistent quality in the final third and provided him with a platform to showcase his quality, and now they have an even more valuable asset.

Now, the signings of Morgan and Stewart could help Price to take his creativity to the next level to match his goalscoring output, which could see his value soar even higher.