BKB: Bare Knuckle Boxing has appointed veteran combat sports executive Loren Mack as its Chief Marketing Officer and Executive Vice President of Strategy, adding a former UFC, ONE Championship and Professional Fighters League executive to its senior team. The move arrives as the promotion increases its activity across the United States, United Kingdom and other international markets.
Loren Mack Joins BKB as CMO and EVP of Strategy
Mack will oversee BKB‘s brand direction, audience and content growth, broadcast and streaming promotion, ticket-demand campaigns and marketing tied to sponsorship and commercial partners. His EVP of Strategy role will place him within the company’s senior leadership group, with responsibility for enterprise planning and long-term business development.
The appointment gives BKB an executive with more than 20 years in combat sports. Mack most recently worked as PFL senior vice president of corporate communications, where his remit included international growth, marketing, brand work, investor relations, media-rights strategy, commercial partnerships and business planning.
Before joining PFL, Mack held executive roles with ONE Championship and began his career with the UFC during a period of major expansion for the promotion. His work across those organizations has included marketing, athlete development, sponsorship activation, media distribution and international business activity in North America, Europe, Asia, the Middle East, Africa and Latin America.
BKB CEO David Tetreault said Mack’s background in brand-building and commercial growth will help the company expand its audience and partnership base. Mack said BKB’s current momentum made the role an attractive opportunity, pointing to plans to introduce the promotion to new fans while creating additional business opportunities.
“BKB has achieved extraordinary growth over the past several years, and we’re assembling an executive team capable of taking the organization to the next level. Loren brings a rare combination of strategic vision, marketing expertise, commercial leadership, and deep industry relationships developed over more than two decades in sports.”
“His experience building global brands and driving business growth will be invaluable as we continue expanding our audience, strengthening our partnerships, and bringing BKB to millions of fans around the world.
The hire follows changes to BKB’s executive structure over the past year. Founder and chairman Mike Vazquez, Tetreault, COO Elvis Crespo and former CMO Don Povia were named as part of the leadership group in 2025, when BKB also staged its first event shown live in Spanish on Telemundo Deportes Ahora.
“I’ve been fortunate to be part of some incredible organizations throughout my career, but I truly believe this represents the biggest opportunity in combat sports today,” said Mack. “BKB has incredible momentum and has established itself as the largest and most- watched bare-knuckle boxing organization in the world. I’m excited to help elevate the brand, expand its global footprint, create new business opportunities, and introduce BKB to millions of new fans around the world.”
Founded in 2015 by Vazquez and former fighter Dhafir “Dada 5000” Harris, BKB presents regulated bare-knuckle boxing events and has built broadcast relationships that include VICE TV, talkSPORT and Telemundo. Its current footprint covers shows in the United States and the UK, with the company positioning further international expansion as a central business goal.
For BKB, Mack’s arrival brings experience from three of combat sports’ most recognizable brands at a time when bare-knuckle boxing continues to seek wider mainstream distribution, stronger sponsor interest and repeat live-event audiences. His first major task will be turning BKB’s existing platform deals and event calendar into consistent fan growth across markets.
