West Brom close to finalising deal for ex-Southampton starlet after breakthrough in talks

West Brom have decided to place their faith in James Morrison as the club look to build towards an eventual promotion push.

The former Baggies midfielder was handed the job on a permanent basis in April after guiding the Baggies to safety during another interim stint in charge.

Club officials reportedly believe Morrison understands the identity of West Brom, and has the qualities required to guide the team back towards the Premier League.

Supporters will also be encouraged by the fact that the appointment provides continuity at a time when stability is desperately needed.

The new manager now faces the challenge of reshaping his squad ahead of a demanding Championship campaign.

Recruitment is expected to be a major focus throughout the next few weeks, with reports suggesting West Brom are targeting fresh attacking options ahead of 2026/2027.

West Brom are also rumoured to be looking at younger players with high potential alongside more experienced additions capable of improving the first team immediately.

That approach has already led them towards one of Chelsea’s most highly-rated young forwards.

West Brom close to finalising Jimmy Jay-Morgan deal

According to Football Insider journalist Pete O’Rourke, West Brom are close to finalising a deal for Jimmy Jay-Morgan after making significant progress in negotiations.

His report claims a breakthrough has been reached in talks, leaving the Championship club in a strong position to complete the transfer.

It would represent a notable coup for Morrison and his recruitment team.

Jay-Morgan remains one of the most exciting young attacking talents in Chelsea’s academy system, and enjoyed a prolific spell on loan at Peterborough United last term.

The 20-year-old bagged 12 goals and three assists in 34 League One appearances for the Posh, playing a vital role as they avoided relegation.

The striker originally attracted attention in Southampton’s youth ranks before earning a move to Stamford Bridge following a series of impressive performances at academy level.

Since then, he has continued to develop within Chelsea’s youth setup and has regularly attracted praise from coaches for his goalscoring instincts and overall attacking ability.

His movement inside the penalty area, finishing ability and willingness to press defenders have all helped establish his reputation as a promising modern striker.

While opportunities at Chelsea’s first-team level have naturally been difficult to come by, his potential has never been questioned.

His arrival at the Hawthorns would also provide additional competition in attacking areas, gifting Morrison with a very promising option who is already EFL proven.